You Need a Personal Website; Here's Why
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You Need a Personal Website; Here's Why

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There’s a lot to keep track of as a freelancer. Profiles, proposals, interviews, invoices… all the moving pieces can feel overwhelming. Presenting yourself to potential clients is one of the most challenging (and rewarding) parts of being a freelancer on
However, you have control over the whole process. That much agency is empowering! Tons of freelancers are turning to landing pages, portfolios, and personal websites to help themselves stand out from the sea of resumes and land the jobs of their dreams.

What is a personal website?

A personal website is a home base for your online presence as a professional. The amazing thing about a personal website? It can be whatever you want it to be.
Got a UX design project you want to showcase? Drop it on there.
Some writing samples you’re especially proud of? You got it.
Code you want to share? That’ll be perfect.
Marketing content you produced as an influencer in your last gig? Yep.
Simply want to create an elegant landing page to help you strut your stuff? Do it.

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How are they different from a Pangea profile? Since they aren’t typically your first impression on a client, websites give you free rein to experiment with your brand. You can add much supplemental content as you want and take a deeper dive into your experience without the risk of overwhelming a potential freelancing partner.
Tons of awesome advice on how to spiff up your Pangea profile can be found here.

How can I build one?

The process of creating a website can be intimidating. Luckily, there are tons of online resources to support you in the process.
Unsure of what to include? An excellent website is centered around your purpose as a freelancer. It provides contact information, work samples and results, and supplemental testimonials from past clients (if available).

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The tools listed below are a couple of our favorites. Super customizable, they’re fit to showcase any and everything you could ever want or to stand as a simple landing page for your brand. Many of them are free and come with templates, themes, and built-in designs for you to try. Feel free to mix and match the following tools for your specific needs. 

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Why should I create one as a freelancer?

Creating landing pages, portfolios, or personal websites is your magic ticket to standing out. According to a survey of US employers, nearly half of HR professionals Google their applicants. 80% say that a personal website is important to their evaluation process. In today’s remote work environment, your online presence is more important to the job search than ever.
A personal website is an opportunity to highlight your strengths, show your creativity, and stand out.
So what are you waiting for? Strut your stuff!

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