What exactly are you doing for Ikonixs?
I assist in their marketing plan and help them get insights on the current sneaker market by researching on trends. I also contact influencers and maintain relationships with them in order to market our products.
What are you most proud of in your work with Ikonixs?
I'm most proud of what I've been able to contribute to their team through my ideas. Specifically speaking, I'm most proud of how I told them "Since sneakerheads are usually waiting in line for new releases, why not plaster posters around the city for more exposure?"
This idea is being implemented and they took it very seriously.
What have you learned in your current role that you wouldn't have otherwise?
I have learned many things in my current role that I can't even begin to list. I would say the most valuable skill I've learned so far from Ikonixs is email marketing and how useful it can be with you're starting out.
Why would you choose working with a startup over a traditional internship?
I chose working with a start up over a traditional internship because I want to learn to build a company from the ground up. There are so many factors that goes into building a brand and maintaining it, and without a doubt, I want to be a part of that in order to build my own business one day. There's a lot more flexibility with a start up as well.
What advice would you give to someone who is nervous about taking a less traditional route?
Times are changing and so should we. A startup is enjoyable and you get to know people personally rather than the facade they put up at the corporate office. Plus, there's a lot more hands on work and if you want to get a job at a major company later in the future, it doesn't hurt to show off the fact that you've worked at a start up.