How To Choose The Right Social Media Manager
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How To Choose The Right Social Media Manager

Choosing a social media manager is hard, but not having one is harder. Make sure you're asking the right questions when considering a college freelancer as a candidate.
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Choosing a candidate to be a social media manager is a tough decision, but you’ve enlisted the help of because you know you need the help. And let’s face it, we have a bunch of freelancers who know the ins and outs of social media.

Each individual probably has their own style and approach to the role, which means you are most likely interviewing candidates that would all do a fantastic job if given the chance. But alas, you can only choose one. I’m going to drop some things you might want to consider when finalizing who you will extend your offer to.


Look At Their Portfolio

Sure you’ve taken a look at their previous work, would you really be doing a good job at the interview process if you didn’t? But really – take a look at it and consider a few key questions:

  • Does it fit the aesthetic you’re going for?
  • Could this style help your brand evolve?
  • Is their work consistent?
  • Does their work fit your vision?
  • Do they create and formulate unique concepts? (which could bode well during different marketing campaigns)
  • How would their work cultivate engagement?

A candidate’s work may be beautiful and awe inspiring, but that does not mean it’s going to bring your company to the next level.

Understand the Plan

Social media managers typically have to plan posts in advance, which is usually based on a content calendar. Ask candidates how they tend to outline content and if they’ve been successful with staying on target during past gigs. The content cycle can be grueling, so you want to ensure your brand’s social accounts are always buzzing.  


Are You Looking To Grow Your Following?

You’re going to have to ask some tough questions if you’re looking to grow your audience. Namely, if the candidate has had success expanding other social media accounts in the past. You’ll also want to know how the candidate was able to grow following. For example, were they able to draw clicks to the page organically or did they run a campaign?

Do They Know How To Audit A Social Media Account?

This may not seem like a big deal, but you’re bringing in a social media manager to enhance your account. The old saying goes, “new broom sweeps clean,” which, in this case, essentially means you might want a new manager to purge the accounts. This will involve going through all of the company’s social media accounts and cleaning them up. Auditing also consists of analyzing the social media accounts of competitors in your industry and understanding the steps they’re taking to expand their brand.

The interview process is obviously much more in depth than these four points, but it's always helpful to have a little guidance, especially if you're just starting your search.